Totally Business News Story
Doing good
02/15/2008 1:44 PM
Pop-culture often seems to embed itself into our brains more prominently than other forms of art. Like the first episode of 30 Rock. Tracy Jordan asks one of the writers how he's doing and the writer answers, "I'm doing good." Tracy then replies, "Nah-uh. Superman does good; you’re doing well." This has been an ongoing joke at Totally Local for the past year or so.
Today, one of my concepts was highly hailed by a client and I confidently forwarded the praise to my colleague with an "I did good." This was mainly to pick at our regular joke, but as the words came out of my mouth, I was reassured by an instant thought. What is super? In its most elemental state, it's just a shortened version of the word superior. So as I spoke, I was correct. As in all of the design that comes from our studio is always superior and is always top-quality design.
I guess that makes us Super Designers!
